Behban Shimi’s Goals

We wish to attend effectively in our country’s and world’s markets to meet global healthcare requirements with an active, systematic and dynamic presence.

By producing and supplying high quality goods, this company tries to introduce its products’ intrinsic values to the consumers and upgrade their life quality. This aim led us to put the consumers as a source of inspiration in marketing and sale of our products.

The most important values include:

1- Growing latent demands:

By conducting studies on market and costumers’ behavior, we were able to exactly recognize public demands, and with the aid of advertisement and communication tools, we expanded the existing markets for further supply of our products and created new markets through introduction of new products. Through years of recurrence, methods of identification and promotion of demands have been institutionalized in our company.

2- Creation of successful Trade Names:

Creation of powerful trade names, and allocating an appropriate and accurate position for them, can be accounted among other capabilities and competences, so that during recent years, it successfully created trade names like Percidine, Septicidine, Improvet, Perclean, Nanopercidine, Nanosoft, a variety of chemical and microbial test kits, and these names obtained a suitable place in the public opinion and now enjoying market share more than it was expected.

3- Proper and prompt delivery:

The categorization of social strata in terms of demography and psychology, and subsuming them with the related findings by collection and compilation of urban geography and retail status, accounts for another value of this company, which makes available all the products for customers via creation of an accurate distribution system.

4- Leading the Market:

Through proper and timely delivery of products, creation of successful trade names, and promotion of demand methods along with products quality, in most cases like producing antiseptic peracetic acid- based which applies in many industries, this company proved to be a vanguard in the market of Iran and even in the Middle East.

5- Public trust:

The introduced products were capable to achieve a reliable base in the public opinion (according to conducted researches, products such as Percidine and Septicidine acquired notable share of consumers’ minds.)